There is so much hype in the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimization can be specialized but only usually while you got it wrong from the outset - your site that is. If you did not hire an Search engine optimisation advisor to provide you with the rundown Before you decide to start building then you most definitely finished up with a web site pierced with a thousand SEO holes. These websites normally takes some fixing for sure. Most web developers don't know anything about SEO and what they do know they rarely implement simply because they are not requested to by you! Not selecting an Search engine optimisation advisor is like developing a three storey house without having an architect and engineer and expecting the builder to get it right - no way.
I encounter a great Search engine optimisation site once in every 100 websites. It is a weak track record for web-developers. Every other single web site is a ship full of holes sinking in the lower zones of page 196 of Google!
So aside from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses backlinks a lot at the moment to judge a web sites popularity. However, it is currently very easy to generate back links of high quality in large volumes to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's ranking will come crashing to the ground overnight.
On the other hand, Google always wants High quality content - the very best it can display. If you have this, then because content is the only reason why we have search engines in the first place, your internet site will always do well regardless of what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever forget that content rules inside the Search engine optimization jungle. Forget at your peril.
We fought to get content on customers internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that you can merely add content to a web site and miss out on the platform you're adding it to. Google wants to make sure that the content is not just the best for the keyword requested, but it also offers one of the best user experience. So ensure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your site provides the best experience such as performing these :
Make certain your server is quick - Google not too long ago added this one - upgrade today if it takes too long to load your webpages
Make certain ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the least add a weblog attached to your site - this helps a lot
When you next renew your domain, renew not less than three years - of course longevity shows maturity and increases trust
Backlinks and more back links
And lastly don't stop back-linking. Right now it's the powerhouse for SEO but don't rely on this for the future.
So I hope this has helped 'de-hype' a few of the SEO materials out there and assisted you along the Search engine optimization highway a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimization can be specialized but only usually while you got it wrong from the outset - your site that is. If you did not hire an Search engine optimisation advisor to provide you with the rundown Before you decide to start building then you most definitely finished up with a web site pierced with a thousand SEO holes. These websites normally takes some fixing for sure. Most web developers don't know anything about SEO and what they do know they rarely implement simply because they are not requested to by you! Not selecting an Search engine optimisation advisor is like developing a three storey house without having an architect and engineer and expecting the builder to get it right - no way.
I encounter a great Search engine optimisation site once in every 100 websites. It is a weak track record for web-developers. Every other single web site is a ship full of holes sinking in the lower zones of page 196 of Google!
So aside from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses backlinks a lot at the moment to judge a web sites popularity. However, it is currently very easy to generate back links of high quality in large volumes to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's ranking will come crashing to the ground overnight.
On the other hand, Google always wants High quality content - the very best it can display. If you have this, then because content is the only reason why we have search engines in the first place, your internet site will always do well regardless of what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever forget that content rules inside the Search engine optimization jungle. Forget at your peril.
We fought to get content on customers internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that you can merely add content to a web site and miss out on the platform you're adding it to. Google wants to make sure that the content is not just the best for the keyword requested, but it also offers one of the best user experience. So ensure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your site provides the best experience such as performing these :
Make certain your server is quick - Google not too long ago added this one - upgrade today if it takes too long to load your webpages
Make certain ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the least add a weblog attached to your site - this helps a lot
When you next renew your domain, renew not less than three years - of course longevity shows maturity and increases trust
Backlinks and more back links
And lastly don't stop back-linking. Right now it's the powerhouse for SEO but don't rely on this for the future.
So I hope this has helped 'de-hype' a few of the SEO materials out there and assisted you along the Search engine optimization highway a bit further.
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