Adsense and the Surfer

By Rui Ludovino


AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

Surfers like it because they can be directed to a lot of new sites they wouldn't have otherwise found. By putting an AdSense banner on your site, and a large number of visitors, you'll get great financial benefit. This is due to today's society which is filled with bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins. It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone. If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us. That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don't look at a flashy banner because they think they'll be losing their time with it.

We are so used to banners until we have no interest in them any more. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us. That is why we tend to look at a text-ad because we've grown accustomed to them being targeted as what we're looking for. Most people will look at them. It is also more targeted and related to people nowadays. Adsense have made the internet more interesting and more related things we can get from banners, and the companies behind the site (need to have better ideas to display, as expectations have increased a great deal.

Well, as you can see, you as a visitor are the one who gets to enjoy this the most. Advertising becomes a thing that we can benefit even if people ignore it. Less obtrusive banners; banners that you're actually likely to be interested in and click means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

There are people who are lazy to read but with these adverts, you don't have to go back to your homepage every time you are compelled to complete a purchase.




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